rise of the trades podcast
Episode 11

How To Identify Your B2C and B2B Target Markets Using 9 Characteristics

time
48 min listen

Summary

Do you know the 9 characteristics to work out who your most profitable customers or clients are and where to find them in their highest concentration?

Most people don’t know where to even start working out who their target market really is.

Which means they will be wasting time and money creating content like social media posts, videos and building websites that generate little leads.

Or even worse attracting those time wasting, penny pinching customers that drive you mad.

Just click play to discover how to identify your target market and how to swap those time wasters out for Pre-Sold Ready To Buy customers.

Key Learning and actions from this episode

  • The 4 different types of prospect you are attracting and why you must get rid of the first 2
  • Why you have got to stop selling your products and services and start selling the solution to your customers pain points 
  • What are the 9 characteristics to create your bullseye B2C and B2B target markets
  • How to identify specific customer patterns to allow you to create compelling marketing content 
  • How to use Facebook and LinkedIn to help you identify your bullseye target market

If you are frustrated spending time marketing your business and not attracting an avalanche of quality leads… You need to listen to this episode NOW!

RESOURCES AND LINKS SHARED IN THIS PODCAST

Join the Growth Club: Access marketing training, business coaching, live online events and our secret community

Facebook Group: Join our safe and thriving Trades Freedom Club Facebook Group and trades community.

Inner Circle Coaching: Apply to join our Inner Circle marketing and business coaching programme.

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