SEO and lead generation for trades businesses
Be found. Stand out. Win more profitable work.
A complete SEO and authority-building programme for established trades businesses that want greater visibility across Google and AI search, a stronger reputation in their market and a more reliable flow of qualified enquiries.
I want more leads
What could greater search visibility do for your business?
Speak to a trades SEO expert about your website, market and biggest opportunities to generate more enquiries.
Speak to an SEO expertTrusted by trades businesses across the UK
We work with heating and plumbing companies, electricians, builders, roofers, landscapers, damp-proofing specialists, renewable energy installers, joiners, insulation businesses and specialist contractors.
Your website should generate work, not just sit online
Referrals, social media and paid advertising can all generate work, but they are difficult to rely on alone. Social posts quickly disappear, recommendations fluctuate and paid leads stop as soon as the budget does.
At the same time, customers are actively searching for the services you provide. Strong SEO helps your business appear at the right moment, build trust quickly and turn that demand into enquiries.
I want more leads
Not appearing for profitable services
Your website may show up when someone searches your company name, but not when they search for the services you most want to sell.
Missing local opportunities
You may have no properly optimised pages targeting the towns, cities and areas where you actually want to generate more work.
Generic or outdated content
Your pages may not answer the questions customers ask, or give them enough information to feel confident about making contact.
Great projects being forgotten
Completed work gets shared once on social media and then disappears, instead of becoming a long-term marketing and sales asset.
Weak online authority
Your business may not have enough trusted backlinks, citations, project evidence or supporting content across the wider web.
Traffic that does not convert
People may be visiting the site, but the content does not build enough trust or make the next step obvious enough to act on.
The result is simple. Valuable enquiries go to competitors with a stronger, more visible and more convincing online presence. That is exactly what we help fix.
What makes us different
Search visibility built around how trades businesses actually win work
We work specifically with trades, construction and home-improvement businesses. That means we understand how your customers search, how they compare companies and what they need to see before choosing who to contact.
Your strategy is built around the services you most want to sell, the locations you want to target and the type of work you want more of.
Trades industry knowledge
We understand the difference between emergency enquiries, planned installations, servicing, home improvements and larger construction projects, so the strategy reflects how your business actually operates.
Commercially focused
We prioritise the services and locations most likely to generate profitable enquiries, rather than chasing traffic that has little chance of becoming work.
Complete SEO delivery
We do not focus on one isolated part of SEO. Our packages combine content, service and location pages, technical improvements, internal linking, Google Business Profile activity, citations, backlinks and ongoing optimisation.
SEO and AI search
We strengthen your visibility in traditional Google search while also helping AI-powered platforms understand your services, locations, experience and authority. More customers are beginning to research businesses through both, so your online presence needs to support both.
Transparent reporting
You receive a clear breakdown of the work completed, an analytical performance report and a recorded video walkthrough every month. You should never have to wonder what your SEO company has done or what should happen next.
Focused on enquiries
Rankings and traffic matter, but they are not the end goal. We monitor the searches, pages and activity that create genuine opportunities to generate more qualified enquiries.
Practical business experience
We combine specialist digital marketing experience with first-hand knowledge of building and growing trades businesses, so our recommendations are based on commercial outcomes rather than marketing theory alone.
Local competitor protection
We discuss potential conflicts before starting and do not knowingly run directly competing strategies for businesses targeting the same services in the same locations.
Packages
Choose how quickly you want to grow
All three packages are complete SEO, authority and lead generation programmes. Choose Growth for steady progress, Authority for faster expansion and real project proof, or Dominate to pursue broader market leadership with video.
Growth
Build consistent visibility
£600per month
A complete foundation for generating more leads from your core services and locations.
Choose Growth if: you want professionally managed SEO and steady, sustainable progress.
- 24 SEO articles and 24 service and location pages a year
- 104 Google Business Profile posts a year
- 1 professional photography day, planned around your campaign
- 12 backlinks and 360 citations a year
Recommended
Authority
Grow faster with project proof
£1,000per month
More market coverage, plus genuine photography and case studies that help customers choose you.
Choose Authority if: you have capacity for more work and strong projects worth showcasing.
- 36 SEO articles and 36 service and location pages a year
- 104 Google Business Profile posts a year
- 3 professional photography days and 12 written case studies a year
- 18 backlinks and 540 citations a year
- Quarterly growth reviews
Maximum impact
Dominate
Lead your market with video proof
£1,400per month
Maximum market coverage, authority and proof for ambitious businesses ready to lead.
Choose Dominate if: you want to compete across more services and locations with your strongest proof on show.
- 36 SEO articles and 42 service and location pages a year
- 104 Google Business Profile posts a year
- 3 professional photography days, 18 case studies and 6 professional videos a year
- 24 backlinks and 720 citations a year
- Quarterly growth reviews
Every package includes ongoing technical SEO, internal linking, keyword monitoring and a monthly report with a recorded video walkthrough. Deliverables are planned across a minimum 12-month programme so the work can build momentum and compound.
Your first 12 months
You will know what happens, and when
SEO compounds over time. We plan the year around your commercial priorities, then use performance data to keep refining what we publish, improve and promote.
Months 1 to 3
Foundations
We agree the commercial priorities, fix what is holding the site back and get the first pages and profile activity live.
Strategy and keyword research
We map your most profitable services, the locations you want to win work in, your competitors and the searches that carry real buying intent.
Technical foundation
A full technical review and the fixes that follow it, so every page we build afterwards has a sound base to rank from.
First pages, profile activity and photography
Priority pages go live, Google Business Profile posting and citation building begin, and we plan and complete your first photography day around the assets the campaign needs.
Months 4 to 8
Momentum
Output scales up. Pages, articles and project evidence build in parallel while early rankings start to move.
Content at pace
Service pages, location pages and SEO articles are published to the agreed schedule, each one targeting demand we identified in phase one.
Publish project proof
Your professional images are used across the website and Google Business Profile and, on Authority and Dominate, developed into written case studies.
Authority building
Backlinks and citations are built steadily rather than in bulk, strengthening the pages we most want to rank.
Months 9 to 12
Compounding
We have enough data to see what is producing enquiries, so the plan tightens around it.
Double down on what works
We review which services, locations and pages are generating enquiries, and shift the content plan towards them.
Refine and expand
Existing pages are improved, internal linking is strengthened and new opportunities are added where the data supports it.
Plan the next stage
We use the year's performance to define the next priorities, targets and opportunities. Authority and Dominate clients also receive quarterly growth reviews throughout the programme.
The work
What your programme builds across the year
Every package combines the foundations, content and authority work needed to turn search visibility into enquiries. The difference is the pace, market coverage and level of real-project proof included.
Technical SEO
A site search engines can read
Search engines have to be able to reach, read and index your pages before any of them can rank. We review how your website is built and fix what is holding it back.
That covers page speed and mobile performance, broken links and redirects, duplicate or missing pages, site structure and internal linking, and the technical mark-up that tells search engines what each page is about.
It is the part of the work nobody sees. Without it, everything else has to fight against the website itself.
Service and location pages
Get found for more of the work you want to win
When customers search for a specific service in their area, one general services page and a short list of locations rarely give them enough relevant information. It also limits the range of valuable searches your website can appear for.
We create or substantially improve dedicated pages around genuine commercial opportunities, including:
- Core services
- High-value projects
- Specialist services
- Target towns and cities
- Priority locations
- Service area pages
Every page is researched, written and optimised around the searches potential customers are actually making. The aim is not to publish pages for the sake of it. It is to give more of the right customers a useful and relevant route into your website.
SEO articles
Helpful content that attracts and converts customers
Potential customers usually research before they are ready to contact a trades business. They want to understand what a service costs, which product or solution is best, whether a problem needs urgent attention, how long the work will take, and what questions they should be asking a contractor.
Our SEO-focused articles answer those questions clearly and professionally. That puts your business in front of people during their research and demonstrates your expertise before they make contact.
Articles also give us opportunities to strengthen internal links, support your most important service pages and expand the range of searches your website can appear for.
Google Business Profile posts
Make a stronger first impression in local search
Your Google Business Profile may appear before a customer reaches your website, alongside your reviews, photographs and contact details. Every package includes two carefully planned posts each week, helping potential customers see current evidence of your work, expertise and services.
- Recent projects
- New case studies
- Priority services
- Target locations
- Seasonal advice
- Company updates
Where relevant, posts direct customers to the most useful service, location or case study page, helping turn profile views into website visits and enquiries.
Professional photography
Show customers the quality before they call
Professional images of your team, workmanship and completed projects help customers see the quality of your business before they make contact. You own the finished image library and can use it across your website, social media and wider marketing.
Before each shoot, we hold a strategy call to identify the assets you need and plan an efficient day. Each photography day includes up to seven hours across up to six nearby locations, at least 60 professionally edited images and full commercial usage rights. Growth includes one day. Authority and Dominate each include three.
Project case studies
Turn completed projects into lasting proof
We turn your best work into detailed, search-optimised case studies that demonstrate your expertise, process and results. They help the right pages rank while giving potential customers stronger reasons to enquire. Case studies are included with Authority and Dominate and sit outside the service and location page totals.
Dominate also includes six professionally produced videos, each one a project case study or a customer testimonial, so customers can see your work and hear why real clients chose you.
One project should not get attention for three days. Documented properly, it can support your marketing for years.
Backlinks and citations
Strong rankings need more than good content
Publishing useful content matters, but Google also looks at how your business is represented across the wider web.
A backlink is a link to your website from another site. Relevant links from established websites strengthen the authority of your domain and support the rankings of important service, location and case study pages. We focus on gradual, planned authority building rather than buying large quantities of poor-quality links.
A citation is a mention of your business name, address, telephone number and website on another trusted platform. We create new citations and correct inconsistent existing listings across suitable local directories, trade websites and industry platforms.
Together they create a wider network of independent sources that AI-powered platforms can also use to understand your business.
Monthly reporting
See what we did, what changed and what happens next
Every month, you receive a clear record of the work completed, the results we are seeing and the priorities for the month ahead.
Completed-work report: every page, article, Google Business Profile post, technical improvement, backlink and citation completed that month.
Performance report: organic traffic, search visibility, keyword movement, enquiries, conversions and the progress of your priority pages.
Recorded video walkthrough: a personal explanation of the results, what they mean and what we are focusing on next. Nothing vague and nothing hidden.
Be found however customers search
Customers now research trades through Google results, AI-generated summaries and platforms such as ChatGPT. To be visible, your business needs more than a few keywords. It needs clear, credible evidence of what you do, where you work and why customers should trust you.
- Your services
- Your service areas
- Your experience
- Your completed projects
- Customer questions
- Reasons to choose you
Generative Engine Optimisation, or GEO, helps AI platforms understand and potentially reference your business. The work that supports it also strengthens traditional SEO: detailed service and location pages, useful articles, real case studies, professional photography, accurate citations and relevant backlinks.
What our clients say
Scroll for more →
Real feedback from trades businesses working with the Trades Freedom Club.
★★★★★
[Review quote 1]
[Name]
[Company, trade]
★★★★★
[Review quote 2]
[Name]
[Company, trade]
★★★★★
[Review quote 3]
[Name]
[Company, trade]
★★★★★
[Review quote 4]
[Name]
[Company, trade]
Package comparison
Compare every package
Swipe across to compare the packages
| Growth£600 per month | Authority£1,000 per month | Dominate£1,400 per month | |
|---|---|---|---|
| SEO articles | 24 per year | 36 per year | 36 per year |
| Service and location pages | 24 per year | 36 per year | 42 per year |
| Google Business Profile posts | 104 per year | 104 per year | 104 per year |
| Project case studies | Not included | 12 per year | 18 per year |
| Professional photography days | 1 per year | 3 per year | 3 per year |
| Case study and testimonial videos | Not included | Not included | 6 per year |
| Backlinks | 12 per year | 18 per year | 24 per year |
| Citations | 360 per year | 540 per year | 720 per year |
| Quarterly growth reviews | Not included | Included | Included |
| Ongoing technical SEO | Included | Included | Included |
| Internal linking | Included | Included | Included |
| Keyword monitoring | Included | Included | Included |
| Monthly report and video walkthrough | Included | Included | Included |
How the packages differ
Growth
Build your visibility
A complete programme focused on your priority services and locations, delivered at a steady and sustainable pace.
Recommended
Authority
Grow faster with project proof
More search coverage, three photography days and 12 written case studies give more customers strong reasons to choose you.
Dominate
Lead across a wider market
The broadest location coverage, 18 case studies, increased authority building and six professional videos help position you as the leading choice.
Not sure how much support you need?
Speak to an SEO expert. We will look at your website, market, services and growth plans, then recommend the package we believe gives you the best opportunity to generate a worthwhile return.
Speak to an SEO expert
First-hand
Experience of building, scaling and successfully selling a trades business
Trades are our business
The Trades Freedom Club combines specialist digital marketing experience with first-hand knowledge of building and running trades companies. Craig Wilkinson is a joiner by trade who built, scaled and successfully sold a profitable construction company.
Alongside that, our digital team has extensive experience creating websites, SEO strategies and online marketing systems for trades and construction companies.
That combination means your strategy is not written by people who only understand marketing theory. We understand what it takes to attract the right enquiries, build customer confidence, demonstrate the quality of your work, target profitable services and win more of the right projects.
Ready to generate more qualified enquiries?
Tell us where you want to grow and we will show you where we would start.
Speak to an SEO expert
FAQs
Your questions answered
Will this help my business appear in AI search?
Yes. All three packages support traditional SEO and Generative Engine Optimisation, or GEO. Detailed service and location content, genuine project evidence, reviews, citations, backlinks and consistent business information help AI-powered platforms understand what your business does, where it works and why it may be relevant. No agency can guarantee that an AI platform will mention a particular business, but this work gives your company clearer and more credible information to draw from.
Is there a minimum commitment?
Yes. Each package has a minimum 12-month term. SEO is a long-term growth strategy: the technical improvements, new pages, articles and authority work need time to take effect and build on one another. A full year gives us the opportunity to create meaningful momentum, learn from the performance data and keep improving the strategy.
How long does SEO take to generate results?
It depends on your current website, competition, location and starting visibility. Some improvements can appear relatively quickly, while competitive services and locations usually need consistent work over several months. We will explain what is realistic for your business before you begin, then report clearly on progress every month.
Can you guarantee a specific number of leads?
No reputable SEO company can guarantee an exact number of leads or a particular Google position. What we can provide is a proven approach, substantial ongoing activity, honest advice and clear reporting. We are already achieving strong results for similar trades businesses using the same combination of content, authority building and real-project proof.
How do we know what you are actually doing?
Every month you receive a written PDF breakdown of every task completed, a full analytical report covering traffic, visibility, rankings, enquiries and conversions, and a recorded video walkthrough where we talk you through it and explain what we are prioritising next.
What is the difference between SEO and GEO?
SEO helps you appear more prominently in traditional search results. GEO helps AI-powered platforms understand and potentially reference your business when answering questions. There is significant overlap, because strong content, real experience, backlinks, citations and clear business information support both.
Do I need a new website?
Not necessarily. We will review your current site and advise whether it gives the right foundation. Where it is technically sound we can normally work with it. Where there are significant problems we will explain them before recommending a package.
How do the photography days work?
Growth includes one professional photography day. Authority and Dominate each include three. Before each shoot, we hold a strategy call to identify the website and marketing assets you need, choose the right projects and plan an efficient schedule. Each day includes up to seven hours across up to six nearby locations and at least 60 professionally edited images. We will need your help arranging access and customer permission. You own the finished images and receive full commercial usage rights.
Can I start with Growth and upgrade later?
Yes. Growth is a substantial starting package, and you can move to Authority or Dominate when you have the capacity, suitable projects and budget to increase the scale of the work.
Will you work with one of our direct competitors?
We discuss potential conflicts before starting and do not knowingly run directly competing strategies for businesses targeting the same services in the same locations.
What will you need from us?
Information about your priority services, target locations, completed projects, customers and growth plans. For photography, case-study and video work, we will also need help arranging access, gaining customer permission and providing the background information our team needs.
Speak to an SEO expert about generating more leads.
We are achieving strong results for trades businesses through this combination of SEO, authority building and genuine project proof. Let us look at where you are now, where you want to grow and which package gives you the best route forward.
Find out which package is right for you
No hard sell. Just practical advice based on your website, market and growth plans.
Speak to an SEO expert
221% increase in organic clicks and 50+ new leads a month
Loft Insulation Experts wanted to reach more customers actively searching for specialist insulation services.
The result
- 221% increase in organic clicks from search
- 50+ new leads per month
Strong search visibility means more of the right customers discover the business at the moment they need it, and that visibility now converts into a steady flow of enquiries.
41% more visitors, 28% more conversions
Yorkshire Heating & Renewables wanted to strengthen its online visibility and turn more website visits into genuine opportunities.
The result
- 41% increase in website visitors
- 28% increase in tracked website conversions
The result is not simply more traffic, but a greater share of visitors taking the next step.
Packages from £600 per month.
I want more leads