SEO & Leads - Trades Freedom Club

trades business missing from google search results

Your website should generate work, not just sit online

Most trades businesses still depend heavily on referrals, social media and paid advertising. Those channels can work, but they are unpredictable. Social posts disappear within days. Recommendations fluctuate. Paid advertising stops generating leads the moment the budget is paused.

Meanwhile, potential customers are searching every day for the services you provide. Without the right strategy, those customers are finding your competitors instead.

Not appearing for profitable services

Your website may show up when someone searches your company name, but not when they search for the services you most want to sell.

Missing local opportunities

You may have no properly optimised pages targeting the towns, cities and areas where you actually want to generate more work.

Generic or outdated content

Your pages may not answer the questions customers ask, or give them enough information to feel confident about making contact.

Great projects being forgotten

Completed work gets shared once on social media and then disappears, instead of becoming a long-term marketing and sales asset.

Weak online authority

Your business may not have enough trusted backlinks, citations, project evidence or supporting content across the wider web.

Traffic that does not convert

People may be visiting the site, but the content does not build enough trust or make the next step obvious enough to act on.

The result is simple. Valuable enquiries go to competitors with a stronger, more visible and more convincing online presence. That is exactly what we help fix.

Show me how to generate more leads

What makes us different

SEO built around how trades businesses actually win work

We are not a general marketing agency applying the same SEO process to every industry. We specialise in working with trades, construction and home-improvement businesses, and we understand how customers search, how they compare companies and what they need to see before choosing who to contact.

Every strategy is built around the services you want to sell, the locations you want to target and the type of work you want to win. That applies to both packages.

Commercially focused

We prioritise the services and locations most likely to generate profitable enquiries, rather than chasing traffic that has little chance of becoming work.

Trades industry knowledge

We understand the difference between emergency enquiries, planned installations, servicing, home improvements and larger construction projects, so the strategy reflects how your business actually operates.

Complete SEO delivery

We do not focus on one isolated part of SEO. Our packages combine content, service and location pages, technical improvements, internal linking, Google Business Profile activity, citations, backlinks and ongoing optimisation.

SEO and AI search

We strengthen your visibility in traditional Google search while also helping AI-powered platforms understand your services, locations, experience and authority.

Transparent reporting

You receive a clear breakdown of the work completed, an analytical performance report and a recorded video walkthrough every month. You should never have to wonder what your SEO company has done or what should happen next.

Focused on enquiries

Rankings and traffic matter, but they are not the end goal. We monitor the searches, pages and activity that create genuine opportunities to generate more qualified enquiries.

Practical business experience

We combine specialist digital marketing experience with first-hand knowledge of building and growing trades businesses, so our recommendations are based on commercial outcomes rather than marketing theory alone.

Talk to a trades SEO specialist

Packages

Choose your pace of growth

Both packages increase visibility, attract more relevant visitors and generate more qualified enquiries. The difference is pace, volume, and how much authority we build around your business.

Growth

Trades SEO and Lead Growth Package

£600 per month

Steady, sustainable visibility

12 SEO articles a year

12 service or location pages a year

1 Google Business Profile post a week

Core citations and planned backlinks

Best suited to

Businesses wanting steady, sustainable growth

Companies reducing their reliance on paid advertising

Businesses expanding into selected services or locations

Companies building visibility and authority over time

Businesses that do not yet need project photography

Discuss my SEO opportunities

Authority

Trades Authority and Lead Growth Package

£1,000 per month

Accelerated growth and market authority

24 SEO articles a year

24 service or location pages a year

2 Google Business Profile posts a week

3 professional photography days a year

Up to 12 project case studies a year, in addition to the pages above

Expanded backlink and citation activity

Best suited to

Established businesses with capacity for more work

Companies growing several services or locations at once

Businesses completing strong projects they are not marketing

Companies chasing larger or more profitable projects

Businesses that want to be the recognised name in their market

Build my authority and leads

Both packages include ongoing technical and on-page SEO, internal linking and content updates, keyword and competitor monitoring, and a monthly report pack containing a written PDF work breakdown, a full analytical report and a recorded video walkthrough. Minimum 12-month term.

Side by side

Swipe across to compare the packages

 
Growth£600 per month
Authority£1,000 per month

SEO articles1 per month (12 a year)2 per month (24 a year)
Service and location pages1 per month (12 a year)2 per month (24 a year)
Google Business Profile posts1 per week (about 52 a year)2 per week (about 104 a year)
Professional photography daysNot included3 per year, every four months
Projects photographedNot includedUp to 4 per photography day
Project case studiesNot includedUp to 12 per year, in addition to the pages above
Backlink activityPlanned, gradualIncreased
CitationsCore localExpanded local and industry
Technical and on-page SEOOngoingOngoing
Internal linking and content updatesIncludedIncluded
Keyword and competitor monitoringIncludedIncluded
Monthly work breakdown (PDF)IncludedIncluded
Monthly analytical reportIncludedIncluded
Monthly video walkthroughIncludedIncluded
Quarterly growth reviewsNot includedIncluded
Minimum term12 months12 months

	Growth£600 per month	Authority£1,000 per month
SEO articles	1 per month (12 a year)	2 per month (24 a year)
Service and location pages	1 per month (12 a year)	2 per month (24 a year)
Google Business Profile posts	1 per week (about 52 a year)	2 per week (about 104 a year)
Professional photography days	Not included	3 per year, every four months
Projects photographed	Not included	Up to 4 per photography day
Project case studies	Not included	Up to 12 per year, in addition to the pages above
Backlink activity	Planned, gradual	Increased
Citations	Core local	Expanded local and industry
Technical and on-page SEO	Ongoing	Ongoing
Internal linking and content updates	Included	Included
Keyword and competitor monitoring	Included	Included
Monthly work breakdown (PDF)	Included	Included
Monthly analytical report	Included	Included
Monthly video walkthrough	Included	Included
Quarterly growth reviews	Not included	Included
Minimum term	12 months	12 months

The key difference

Growth provides a consistent programme of SEO activity designed to steadily improve your visibility and generate more organic enquiries.

Authority significantly increases the pace and scale of the work. It also adds a complete project-to-lead system.

We professionally document your completed work and turn it into search-optimised case studies, professional website photography, Google Business Profile content, social-ready project material and genuine sales evidence. Instead of a completed project disappearing after one social media post, it becomes a long-term asset that can support your marketing and generate interest for years.

Exclusive to Authority

We turn completed projects into long-term lead generators

The Authority package goes beyond traditional SEO by turning your completed projects into long-term marketing and sales assets. Most trades businesses finish excellent work, post a few phone photos, and watch it disappear within days. Every four months we run a professional photography day covering up to four suitable completed projects, subject to location, access and scheduling.

Search-optimised case studies

Detailed website pages targeting relevant services, project types and locations.

Google Business Profile content

Regular project posts that keep your profile active and show recent work.

Professional website photography

A growing image library that makes the whole site look more credible and established.

Sales evidence

Real examples to share with customers considering a similar project.

Social-ready project content

Professional photography and project information that can be repurposed across your social media channels.

SEO and GEO evidence

Original first-hand content proving genuine experience to Google and AI platforms.

Each project is turned into a professionally written case study covering what the customer needed, the service provided, the challenges involved, how the work was completed and the final result. Photography days are scheduled every four months and cover up to four suitable completed projects, subject to location, access and scheduling.

Photography days and the planned case-study programme are included within Authority only. They do not form part of the Growth package.

One project should not get attention for three days. Documented properly, it can support your marketing for years.

Turn my projects into leads

Not sure which one you need?

We will review your website, search visibility, services, locations and growth plans before recommending anything. We will not automatically push you towards the more expensive option. We recommend the level of support most likely to give your business a return.

Book my free strategy session

Found on Google today and AI search tomorrow

Customers now research trades through traditional Google results, AI-generated summaries and platforms such as ChatGPT. That needs more than a few keywords on a page. Search engines and AI platforms need clear, credible information about your business.

The services you provide

The areas you cover

The experience you have

The projects you complete

The questions you can answer

Why your business should be trusted

Generative Engine Optimisation, or GEO, helps AI platforms understand, trust and reference your business. Most strong GEO activity supports traditional SEO too: detailed service and location pages, original articles, real case studies, professional photography, accurate citations and relevant backlinks.

ai powered search result showing a trades business

How it works

A proven strategy designed to generate enquiries

Find your best opportunities

We review your most profitable services, priority locations, competitors and current visibility to see where the strongest opportunities are.

Increase your visibility

We create and improve service pages, location pages and articles based on genuine search demand, so you appear for the work you want.

Build trust and authority

We strengthen your wider presence through Google Business Profile activity, backlinks, citations, project evidence and case studies.

Measure and improve

We track rankings, traffic, enquiries and conversions, then refine the strategy around what is actually producing work.

Find my biggest SEO opportunities

trades service and location pages in google search

Appear for more of the work you want to win

Many trades websites have one general services page and a short list of areas covered. That gives search engines very little information about the work the business wants to generate or the locations it wants to target.

We create and improve dedicated pages built around genuine commercial opportunities:

Priority services

High-value project types

Specialist solutions

Target towns and cities

Core service areas

Service and location combinations

Each page is researched, written and optimised around the searches your customers are actually making. The objective is not simply to create more pages. It is to create more opportunities for the right people to find your business.

Helpful content that attracts and converts customers

Potential customers usually research before they are ready to contact a trades business. They want to understand what a service costs, which product or solution is best, whether a problem needs urgent attention, how long the work will take, and what questions they should be asking a contractor.

Our SEO-focused articles answer those questions clearly and professionally. That puts your business in front of people during their research and demonstrates your expertise before they make contact.

Articles also give us opportunities to strengthen internal links, support your most important service pages and expand the range of searches your website can appear for.

Stay visible in local search

Your Google Business Profile is often the first thing a potential customer sees. Regular posts demonstrate that the business is active, established and completing relevant work. Depending on your package we publish one or two posts every week.

Completed projects

New case studies

Priority services

Target locations

Seasonal advice

Company news and guides

This activity supports your wider local marketing while giving potential customers more reasons to choose your business.

Building authority beyond your website

Strong rankings need more than good content

Publishing useful content matters, but Google also looks at how your business is represented across the wider web.

Backlinks

A backlink is a link to your website from another site. Relevant links from established websites strengthen the authority of your domain and support the rankings of important service, location and case study pages. We focus on gradual, planned authority building rather than buying large quantities of poor-quality links.

Citations

A citation is a mention of your business name, address, telephone number and website on another trusted platform. Accurate citations across local directories, trade websites and industry platforms confirm who your business is, where it operates and how customers can reach you.

Together they create a wider network of independent sources that AI-powered platforms can also use to understand your business. The result is a more established and credible presence, both on and away from your website.

Monthly reporting

You will always know exactly what we did and why

You should never have to wonder what your SEO company has done each month. The work breakdown shows exactly what was completed, the analytical report covers performance, and the video walkthrough explains the results in straightforward language.

A work completed breakdown

A full written record, as a PDF, of every task carried out that month. Pages created and improved, articles published, Google Business Profile posts, technical fixes, backlinks earned and citations built. Nothing vague and nothing hidden.

An analytical report

The numbers behind the work. Organic traffic, search visibility, keyword movement, enquiries and conversions, Google Business Profile activity and how each of your priority pages is performing month on month.

A video walkthrough

A recorded walkthrough where we talk you through the report, explain what changed and why, flag anything that needs your attention and set out what we are prioritising next. Watch it whenever suits you, as many times as you like.

What the numbers cover

Organic website traffic

Search visibility and keyword rankings

Website enquiries and conversions

Google Business Profile activity

Priority page performance

monthly seo report and video walkthrough

If you have ever paid an agency and had no real idea what you were getting for it, this is the difference. You see the work, the numbers and the reasoning, every single month.

Is this right for your trades business?

Our packages are designed for established trades and construction businesses that:

Deliver a good-quality service

Have capacity to take on more work

Want more consistent enquiries

Have profitable services or locations to grow

Understand SEO is a long-term investment

Respond quickly and professionally to new leads

Want measurable marketing rather than guesswork

We work with heating and plumbing companies, electricians, builders, roofers, landscapers, damp-proofing specialists, renewable energy installers, joiners, insulation businesses and specialist contractors.

Trades are our business

The Trades Freedom Club combines specialist digital marketing experience with first-hand knowledge of building and running trades companies. Craig Wilkinson is a joiner by trade who built, scaled and successfully sold a profitable construction company.

Alongside that, our digital team has extensive experience creating websites, SEO strategies and online marketing systems for trades and construction companies.

That combination means your strategy is not written by people who only understand marketing theory. We understand what it takes to attract the right enquiries, build customer confidence, demonstrate the quality of your work, target profitable services and win more of the right projects.

FAQs

Your questions answered

Is SEO dead?

No, but it is changing. AI summaries and zero-click results are reducing the number of clicks generated by some simple informational searches. However, someone who needs a boiler replaced, a roof repaired or a larger project completed still has to research and choose a business. These searches have real commercial intent and can still generate valuable enquiries. The bigger shift is that AI-powered platforms are also beginning to summarise and recommend businesses. They draw on many of the same signals that have always helped establish credibility, including detailed service and location content, genuine project evidence, reviews, citations, backlinks and consistent business information. That is why both packages cover traditional SEO and GEO together, rather than treating them as completely separate strategies.

Is there a minimum commitment?

Yes. SEO is a long-term strategy, so both packages run on a minimum 12-month term. That gives us the time to implement the strategy, measure progress and build on the work completed.

How long does SEO take to generate results?

It depends on your current website, competition, location and starting visibility. Some improvements happen relatively quickly, while competitive services and locations usually need consistent work over several months. We will give you realistic timescales during your strategy session.

Can you guarantee a specific number of leads?

No reputable SEO company can guarantee an exact number of leads or a particular Google position. What we provide is a proven strategy, consistent activity, clear reporting and full transparency about the work being carried out.

How do we know what you are actually doing?

Every month you receive a written PDF breakdown of every task completed, a full analytical report covering traffic, visibility, rankings, enquiries and conversions, and a recorded video walkthrough where we talk you through it and explain what we are prioritising next. You will never have to guess what you are paying for.

What is the difference between SEO and GEO?

SEO helps you appear more prominently in traditional search results. GEO helps AI-powered platforms understand and potentially reference your business when answering questions. There is significant overlap, because strong content, real experience, backlinks, citations and clear business information support both.

Do I need a new website?

Not necessarily. We will review your current site and advise whether it gives the right foundation. Where it is technically sound we can normally work with it. Where there are significant problems we will explain them before recommending a package.

How do the photography days work?

They are included in the Authority package only, and take place every four months. We identify up to four suitable completed projects that can be covered efficiently in a day. Project access, customer permission and scheduling need arranging in advance. The resulting case studies, up to 12 a year, are in addition to the 24 service and location pages, not part of that count.

Can I start with the £600 package and upgrade later?

Yes. The SEO and Lead Growth package is a strong starting point, and you can move up when you have the capacity, suitable projects and budget to increase the scale of the work.

Will you work with one of our direct competitors?

We will discuss any potential conflict before starting. Our aim is long-term relationships, so we avoid running directly competing strategies for businesses targeting the same services in the same locations.

What will you need from us?

Information about your priority services, target locations, completed projects, customers and growth plans. For photography and case-study work we will also need help arranging access to suitable projects and gathering background information.

Build your authority. Generate more qualified leads.

Trusted by trades businesses across the UK

We focus on enquiries, not vanity metrics